Bespoke business software built for the way you actually work, operated by AI agents that know your business, and integrated with each other from day one.
Every SaaS tool you subscribe to was designed for the average business. It has features you don't use, lacks features you need, and it never talks to the tool sitting next to it.
You pay monthly, forever, for something that half-fits. And when you need two tools to work together, you pay a third tool — Zapier — to bridge the gap.
There is a better way.
A typical growing business uses most of the following. These are real costs for real tools.
| Tool | What it does | Monthly cost | Bespoke equivalent |
|---|---|---|---|
| DocuSign | Electronic signatures and document workflows | £45 – £150 | Custom signing flows integrated with your CRM and email |
| monday.com | Project and task management | £30 – £200 | Project board built around your exact workflow, agent-managed |
| HubSpot | CRM and pipeline management | £45 – £800 | Bespoke CRM built for your sales process and team |
| Hootsuite | Social media scheduling | £49 – £250 | Scheduling agent with your brand voice baked in |
| Xero | Accounting and invoicing | £15 – £55 | Expense tracking, invoicing and reporting to your chart of accounts |
| Mailchimp | Email marketing and campaigns | £20 – £300 | Campaign builder pulling from your own contact database |
| Calendly | Meeting scheduling | £10 – £16 | Scheduling agent integrated with your calendar and CRM |
| Zapier | Workflow automation between tools | £20 – £100 | Replaced entirely — your agents connect everything natively |
| Typeform | Forms, surveys and data capture | £25 – £80 | Custom intake forms feeding directly into your systems |
| Notion | Internal docs, wikis and knowledge base | £8 – £16 | Knowledge base maintained and searched by your agents |
| Slack | Team communication and alerts | £6 – £12 per user | Agent briefings, alerts and comms in one place |
| Asana | Team task and project tracking | £10 – £25 per user | Task manager built to match your team structure exactly |
| Combined monthly spend | Every month. Forever. For software that half-fits. | £300 – £2,000+ | One build. Yours. For good. |
Every engagement begins with a Foundation Setup: your private AI agent environment, configured, integrated, and handed over ready to use.
One-time fee covering build, configuration, integration, and handover. Includes your first two agents: a primary (your Chief of Staff) and an ops director (your second-in-command).
A single monthly fee covers your agent environment, all bespoke applications, and ongoing maintenance. Everything included. One number.
AI credits ($200/month) are paid directly by you to Anthropic — not marked up.
Each bespoke application is built at a day rate, scoped and agreed in advance. New features or changes to existing applications are billed the same way. Your AI credits cover the cost of the build itself.
Covers scoping, design, build, testing, and deployment. Each application is a defined deliverable with agreed scope before work begins.
Built using your AI credits ($200/month, client-paid). You only pay the day rate for my time.
Your Foundation includes two agents. As your business grows, add agents for team members, departments, or external partners. Every agent has its own memory, workspace, and defined scope.
Your Chief of Staff. Full operator access: all tools, all data, manages other agents, runs daily briefings, handles complex multi-step tasks. The brain of the operation.
A second full-capability agent scoped to a specific person or function. Ideal for a co-founder, operations director, or partner with their own domain of responsibility.
A full-capability agent for any additional team member or partner. Each operates independently with its own scope, memory and toolset.
A focused agent with a limited toolset and defined scope. Suitable for automated monitoring, single-function tasks, or read-only reporting roles.
For the right business, there is an alternative to the standard day rate: a reduced consultancy fee in exchange for an equity stake in your company.
This is not simply a discount. When I hold equity, I build differently. I make decisions as a co-investor, not a contractor. I push back when something won't work, advocate when something will, and build with long-term value in mind rather than billable days.
A reduced day rate in exchange for a meaningful equity position, with a two-year vesting cliff. If the relationship works, I earn the equity at the two-year mark. If it doesn't, you've lost nothing.
Equity arrangements require a formal shareholders agreement. Available to discuss on a case by case basis.
I am not a software developer. I am a technical operator who knows how to brief, direct, and quality-control AI-built software to a production standard.
In the past twelve months I have built a full business tech stack from scratch: a bespoke CRM, pipeline management tools, document signing workflows, research agents, automated reporting dashboards, and an AI agent team that runs daily operations.
You get the speed and cost-efficiency of AI development, with the rigour of someone who knows what good looks like and will not ship until it is right.