Bespoke software, built for your business. AI agents that run it.
Everything connected from day one.
Get in touch We work with a maximum of five clients. Currently taking enquiries.I am not a software developer. I am a technical operator who knows how to brief, direct, and quality-control AI-built software to a production standard.
In the past twelve months I have built a full business tech stack from scratch: a bespoke CRM, pipeline management tools, document signing workflows, research agents, automated reporting dashboards, and an AI agent team that runs daily operations for a growing business.
You get the speed and cost-efficiency of AI development, with the rigour of someone who knows what good looks like and will not ship until it is right.
Every SaaS tool you subscribe to was designed for the average business. It has features you don't use, lacks features you need, and it never talks to the tool sitting next to it.
You pay monthly, forever, for something that half-fits. And when you need two tools to work together, you pay a third tool — Zapier — to bridge the gap.
There is a better way.
A typical growing business uses most of the following. These are real costs for real tools.
| Tool | What it does | Monthly cost | Bespoke equivalent |
|---|---|---|---|
| DocuSign | Electronic signatures and document workflows | £45 – £150 | Custom signing flows integrated with your CRM and email |
| monday.com | Project and task management | £30 – £200 | Project board built around your exact workflow, agent-managed |
| HubSpot | CRM and pipeline management | £45 – £800 | Bespoke CRM built for your sales process and team |
| Hootsuite | Social media scheduling | £49 – £250 | Scheduling agent with your brand voice baked in |
| Mailchimp | Email marketing and campaigns | £20 – £300 | Campaign builder pulling from your own contact database |
| Calendly | Meeting scheduling | £10 – £16 | Scheduling agent integrated with your calendar and CRM |
| Zapier | Workflow automation between tools | £20 – £100 | Replaced entirely — your agents connect everything natively |
| Typeform | Forms, surveys and data capture | £25 – £80 | Custom intake forms feeding directly into your systems |
| Notion | Internal docs, wikis and knowledge base | £8 – £16 | Knowledge base maintained and searched by your agents |
| Slack | Team communication and alerts | £6 – £12 per user | Agent briefings, alerts and comms in one place |
| Asana | Team task and project tracking | £10 – £25 per user | Task manager built to match your team structure exactly |
| Combined monthly spend | Every month. Forever. For software that half-fits. | £300 – £2,000+ | £600 – £900/month. Everything. Integrated. Yours. |
The goal is not feature-for-feature parity with every SaaS tool. It is software built precisely for how your business works, without the features you never use and with all the integrations you always needed.
Your AI agents are not search engines or chatbots. They are operators. A single instruction triggers a chain of actions across every application in your stack. Here is what that looks like in practice.
Your agent reads the email, searches the CRM for any existing contact record, pulls the prospect's company website, cross-references them against your ideal client profile, scores the opportunity, creates a contact record with a summary, sets a follow-up action for tomorrow, and sends you a one-paragraph brief: who they are, what they want, and whether they're worth pursuing. All before you've finished your coffee.
Your agent generates a bespoke NDA pre-populated with Tristan's company details, sends it via your document signing application with a tracked link, moves the deal stage in the CRM to NDA Pending, creates a calendar reminder to chase in five days if unsigned, logs the activity against the contact record, and notifies your ops director agent so they are briefed. You did not open a single application.
Your bespoke Proposal Generator pulls Airstead's details from the CRM, loads the relevant service modules from your proposal library, calculates pricing based on their profile, inserts your standard terms, formats the whole document to your brand, saves it to the client folder in your document system, and sends you a preview link to approve before it goes out. What used to take two hours of copy-pasting takes ninety seconds.
Your bespoke Recruitment Tracker checks the applicant database for everyone at the shortlisted stage who hasn't been contacted in seven days, drafts a personalised follow-up for each one, queues them for your review, sends on your approval, updates each candidate's status, and logs the activity. A task that would have taken your ops director an afternoon takes minutes.
Overnight it checked the project board, flagged two tasks approaching deadline, pulled the latest figures from the reporting dashboard, cross-referenced them with last week's numbers, drafted a summary for the morning meeting, and added it to the shared calendar. Your ops director walks in briefed, not scrambling.
Your agent pulls all completed project records, checks outstanding invoices in the accounting application, flags anything overdue, generates a revenue summary against target, produces a pipeline report showing deals by stage and probability, emails the summary to you and your ops director, and archives the month's activity log. A task that used to take two people half a day takes ninety seconds.
Every one of these scenarios works because all your applications are connected through a single agent layer. One instruction. Everything happens.
Every engagement begins with a Foundation Setup. One-time fee, everything configured and handed over ready to use. Add applications at any time with no new setup fee.
Covers build, configuration, integration, and onboarding. Includes your first two agents: a primary (your Chief of Staff) and an ops director (your second-in-command).
Some clients want the AI team alone. Others want the full stack. Start where you are and add applications when you are ready, with no new setup fee.
AI credits ($200/month) are paid directly by you to Anthropic on either path. This is the only cost not included in the monthly fee.
Your AI team, fully operational. No bespoke applications yet. Ideal for businesses that want to start with intelligent agents before building out a wider tech stack.
Your AI team plus every bespoke application in your stack. One monthly fee covers everything. Agent retainer is included.
Each bespoke application is built at a day rate, scoped and agreed in advance. New features or changes to existing applications are billed the same way.
Covers scoping, design, build, testing, and deployment. Each application is a defined deliverable with agreed scope before work begins.
Built using your AI credits. You pay only for my time.
Every business is different. Here are three realistic examples.
Your Foundation includes two agents. Add agents for team members, departments, or external partners at any time. Every agent has its own memory, workspace, and defined scope.
Your Chief of Staff. Full operator access: all tools, all data, manages other agents, runs daily briefings, handles complex multi-step tasks.
A second full-capability agent scoped to a specific person or function. Ideal for a co-founder, ops director, or partner with their own domain.
A full-capability agent for any additional team member or partner. Own scope, own memory, own toolset.
A focused agent with limited toolset and defined scope. Suitable for automated monitoring, single-function tasks, or read-only roles.
We work with a maximum of five clients at any one time.
That is not a constraint. It is a commitment.
Building bespoke software that actually works requires understanding your business deeply: your pipeline, your team, your decisions, your priorities. You cannot do that for ten companies at once. So we do not try.
Every client gets our full attention throughout their build. When you are in active development, we are focused on your business. When you move into maintenance, you have a direct line, not a support ticket queue.
If you are working with us, you are one of five. Not one of fifty.
For a small number of the right businesses, we can structure the engagement around equity rather than purely fees. This is not a standard option — it is offered selectively, where the opportunity is genuinely compelling and the partnership makes sense for both parties.
An equity arrangement typically means a reduced setup fee, a lower monthly retainer, and a lower day rate across the board, in exchange for a meaningful stake in your company. All three elements of the commercial relationship reflect the partnership.
The equity percentage, the level of discount, and the vesting terms are negotiated individually. There is no formula. What matters is that both parties are genuinely invested in the same outcome.
Requires a formal shareholders agreement. If you think this might be the right structure for your business, let's talk.
We are currently taking enquiries for new clients. There are five places. If this sounds like the right fit for your business, get in touch.
Get in touch noah@hindover.com